Fulfilling product design.
Your business idea has the potential to disrupt your market segment, but you fail to convey the value and novelty. What you need is a long-term design strategy based both on what people want and what people need.
Strategic design
Boid is a product design studio with expertise in creating business value by understanding the people who will value your product. With one foot in academia and the other in industry we strategise, conceptualise and realise innovation.
Deep diving design process
We enter design projects in its very first stages to identify business opportunities. The earlier we're involved and the broader brush strokes we're allowed to make, the more potential that we can deliver not only what the market wants, but what it actually needs.
Digi-physical design
What is considered an optimal solution to a problem drastically changes as you progress. We are agile and we let the process steer us to a technical solution, as opposed to settling for a solution that's convenient.
About us
We are a product design studio in Gothenburg, Sweden, consisting of a dynamic murmuration of designers and strategists. Different backgrounds with different perspectives but all of us sharing the curiosity for what's around the bend.
Ongoing Project
The forest game
Navigate through the complex choices that shape the forest's future.
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Energy Resilient Everyday
Visions for a Daily Life with Limited Electricity
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Turning meaningless waiting into meaningful preparation for cancer patients
Sensors help breast cancer patients prepare for radiation therapy
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Charge Map
More stations less anxiety
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The Future of Forestry
Autonomous planting machine for optimal plant survival
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Osstell Connect
Ecosystem for dental implants
bd+paper Articles
Tas design på tillräckligt stort allvar inom medtech?
Through close collaboration with scientists we get an in depth understanding of the latest research and technology. Much like a water filter we take the murky water, purify it, and deliver crystal clear design.
bd+briefcase Project
WWFs Food Calculator
Managing your kitchen climate goals
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Video App for Journalists
Clipsk makes it quick and easy to create content on the go
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Traceability for a Circular Future
Possibilities for a traceability system for electronics and their components
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Resvinn - Less waste, more food
Methods to reduce food waste in Sweden
All innovation starts with a conversation.
Contact helene.pilstrom@boid.se if you'd like to talk business or andreas.andblad@boid.se for job and internship inquiries.
Boid is a product design studio in Gothenburg with expertise in creating business value by understanding the people who will value your product. With one foot in academia and the other in industry we strategize, conceptualize and realize innovation.
We are certified according to ISO 9001 & 14001.
bd+invader